Lee Kum Kee Officially Partners with the ANZ Premiership

Lee Kum Kee Sauce (“Lee Kum Kee”), the global leader of Asian sauces and condiments for over 135 years, proudly announces its official sponsorship of the ANZ Premiership, bringing its signature flavour to the country’s elite netball league. This partnership reflects a shared commitment to supporting local communities and celebrating Aotearoa New Zealand’s sporting culture.

Across the season, Lee Kum Kee will deliver fan-focused activations designed to connect supporters with the sport and with the brand. From interactive experiences and food sampling to community-minded promotions, the activations will invite people to enjoy fresh, bold flavours while celebrating the energy of netball.

“Supporting the ANZ Premiership is about more than visibility—it’s about showing up for the communities and people who make sport matter,” said Gary Hui, Business Development Director – Oceania, Lee Kum Kee Sauce. “Netball has a special place in New Zealand’s sporting culture, and we’re proud to support a competition that reflects the values we stand for: teamwork, commitment, and bringing people together.”

The partnership also highlights Lee Kum Kee’s dedication to quality and tradition, delivering activations that feel authentic, local, and connected to everyday New Zealand life. “Whether it’s on the court or in the kitchen, we believe in bringing people together and celebrating the vibrant spirit that makes this community unique,” Hui added.