Northern Stars appoint new General Manager
Northern Stars are pleased to announce the appointment Dianne Lasenby as General Manager of the franchise.
In what’s been styled an innovative and collaborative arrangement between Netball NZ, the Northern Stars and Auckland Netball, a shared management agreement will see Dianne contracted to the Northern Stars for agreed hours per week from mid-January through to 30 November 2018.
Northern Stars Chair, Bill Francis says, "the Stars are delighted to welcome Dianne on board, as we seek to broaden the range of commercial partners for the franchise and deepen engagement with fans and supporters”.
Auckland Netball Board Chair, Mary Gardiner said “having Dianne work across Auckland Netball, the Stars and having a stronger connection with Netball NZ allows the sharing of skills and knowledge at a time when new insights are important for the game.
“We are constantly looking to be more effective and engage better with members, fans and our communities and this arrangement provides such an opportunity”.
In order to undertake both roles, Dianne will receive increased support from members of the Auckland Netball staff.
Netball NZ CEO Jennie Wyllie is supportive of the arrangement.
“Dianne is a vastly experienced Netball administrator and will be a huge asset to the Northern Stars; it’s great to see such an innovative arrangement in the Netball Northern Zone.”
Lasenby has been CEO of Auckland Netball since 2008 and previously was manager of the Auckland Diamonds and Netball Waitakere's NPC team.
With a sound understanding of sponsorship and marketing, Dianne has succeeded in continuing to grow and diversify revenue streams for Auckland Netball.